Brand recognition: grabs attention of 1st time viewers in under 1 minute
Platforms: Insta, Tiktok, Website
Budget: Low
Example:Unley Street Festival
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Filming: up to 4 hours with pro gear
Editing: up to 1 day
Interviews: None
Changes: 2 hours
Deliverables:Film: 30-60 second and Photos: 10
Deepening interest: of viewers
Platforms: Facebook, website, meetings
Budget: Higher
Example:Body Image Movement Trailer
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Filming: up to 8 hours with pro gear
Editing: up to 2 day
Interviews: 60 minutes
Changes: 4 hours
Deliverables:Film: 60-120 second and Photos: 10
Full buy-in: of viewers
Platforms: Facebook, website, meetings, large events
Budget: Highest
Example:Embrace Kickstarter Campaign
click this link to watch film
Filming: up to 3 days with pro gear
Editing: up to 8 day
Interviews: 5 minutes
Changes: 12 hours
Deliverables:Film: 5-minute film and Photos: 80
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